The data layer
for Shopify

Littledata captures browser and server events once from your Shopify store, then delivers the same accurate data to every connected channel. Because purchases are tracked server-side, conversions reach Google, Meta, and Klaviyo even when ad blockers, iOS privacy settings, or accelerated checkouts hide them from browser pixels - so every channel reports complete revenue, with each order attributed to the campaign that earned it.

Littledata connects Shopify to Google Analytics (GA4), Google Ads, Meta Ads, Klaviyo, TikTok, Microsoft Advertising, Pinterest, and Segment. Install the app once and enable each destination as you need it - every connection reads from the same data layer, delivered through each platform's own server-side API. See the full list of integrations.

Ad blockers, iOS privacy settings, and accelerated checkouts hide 30% of your orders from browser pixels. As a result, every channel underreports revenue and optimizes with a partial view. Littledata tracks every purchase server-side from Shopify, so conversions reach your channels whatever the shopper's browser.

AI bidding in Google Ads (Smart Bidding) and Meta (Advantage+) learns from the conversions you send it. Littledata sends complete, server-side conversions through Google Enhanced Conversions and Meta's Conversions API, for stronger match rates and bidding aligned with real revenue. Turn on Profit Signal and those conversions carry gross profit, so campaigns bid for margin, not just order volume.

No. Install the Littledata app from the Shopify App Store and connect your channels - server-side tracking is live in about 10 minutes, with no GTM and no code required.

No. Littledata creates its own conversion actions and goals in each platform, running alongside Shopify's native sales channel apps. Benchmark the server-side conversions against your existing tracking, then make Littledata's primary once you've validated the uplift.

Yes. Littledata works out of the box with Shopify's latest architecture, including Checkout Extensibility, headless storefronts, subscription orders, Shopify Markets, and the customer consent API.

Yes. All data is processed server-side and first-party identifiers such as email, phone, name, and address are hashed before they reach any ad platform, following each platform's privacy specification for enhanced matching.

The Event Editor lets you customize the server-side events Littledata sends to Meta, Google Ads, GA4, and Klaviyo, adding data from your Shopify apps and metafields such as loyalty tiers, subscription status, and product attributes. It's in open beta and included on every Littledata plan.

Google Tag Manager runs tags in the shopper's browser, set up per channel and blockable by ad blockers. The Event Editor works on the server-side events Littledata already sends from Shopify, with no tags and no custom code.