What is the average ecommerce conversion rate?
Littledata benchmarked 2,800 Shopify sites in 2023 to find out
Ecommerce conversion rate for Shopify
We found the average conversion rate for Shopify was 1.4%. Anything more than 3.2% would put you in the best 20% of Shopify stores we benchmark, and more than 4.7% would put you in the best 10%. For mobile visitors this drops to 1.2% average - but the best 10% of stores manage more than 3.9% mobile conversion. For desktop vistitors the average conversion rate rises to 1.9%, and more than 6.5% for the top decile.
Food & Beverage Ecommerce Conversion Rate
For food & beverage stoes, the average conversion rate was 1.5%. Anything more than 4.1% would put you in the best 20% of food & beverage stores we benchmark, and more than 6.2% would put you in the best 10%. For mobile visitors this drops to 1.2% average - but the best 10% of stores manage more than 4.8% mobile conversion. For desktop vistitors the average conversion rate rises to 2.2%, and more than 8.9% for the best 10%.
Fashion Ecommerce Conversion Rate
In style & fashion the average conversion rate for was 1.9%. More than 4.3% would put you among the best 20% converting fashion stores, and more than 6.1% would put you in the top decile of stores. For mobile visitors this drops to 1.2% conversion rate average - but the best 10% of stores manage more than 3.4% mobile conversion. For desktop vistitors the average conversion rate rises to 1.9%, and more than 6.1% for the top decile.
Travel Ecommerce Conversion Rate
For travel websites the average conversion rate for was 0.2%. The best 20% of travel sites converted at 2%, and the top 10% at 3.4%. Ecommerce conversion rate of less than 0.1% would put you in the bottom 20% of stores. For mobile the average travel conversion rate was 0.1%, and for desktop the travel average was 0.5%.
Finance Ecommerce Conversion Rate
For finance websites the average conversion rate for was 0.2%. The best 20% of finance sites converted at 2.2%, and the top decile at 3.2%. An ecommerce conversion rate of less than 0.1% would put you in the bottom 20% of stores. On mobile the average finance site conversion rate was 0.1%, and for desktop the finace average was 0.5%.
