Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. Littledata's app implements server-side tracking automatically, with no code or maintenance, to enable better attribution, retargeting and audience building.
We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.
How Jaxxon boosted Instragram revenue by 75%
Shopify's Facebook & Instagram App uses Conversions API, but misses some purchases and lacks detail to tie conversions back to profiles.
Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like ViewContent events.
Tracking | Littledata app | Facebook & Instagram app |
---|---|---|
Page View | ✔️ | ✔️ |
View Content | ✔️ | ✔️ |
Server-side Purchase | ✔️ | Unrealiable |
Event Match Quality Score for Purchase | 9 | 7 |
Server-side Checkout Steps | ✔️ | |
New vs Returning Customer Conversion | ✔️ | |
Recurring Purchases & Upsells | ✔️ | |
Life Time Value (LTV) field | ✔️ | |