Connect Shopify to Meta Conversions API

Boost ROAS by 30% with complete revenue tracking on top of the Meta Pixel

Shopify
+
Meta Conversions API
Connect Shopify + Meta Conversions API

Server-side tracking for Facebook and Instagram

Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. Littledata's app implements server-side tracking automatically, with no code or maintenance, to enable better attribution, retargeting and audience building.


Better Shopify targeting with Meta Conversions API

Unlock the power of Meta Conversions API

  • Average 30% increase in ROAS
  • Highest possible Event Match Quality Score
  • Revenue data in Meta Ads matches Shopify
  • Differentiate subscriptions (recurring orders) from one-off purchases

Facebook Ads retargeting

Focus ad spend on new customers

We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.


How Jaxxon boosted Instragram revenue by 75%

Meta Ads connections for Shopify

Upgrade from Facebook & Instagram app

Shopify's Facebook & Instagram App uses Conversions API, but misses some purchases and lacks detail to tie conversions back to profiles.

Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like ViewContent events.


Littledata vs Facebook & Instagram App

TrackingLittledata appFacebook & Instagram app
Page View✔️✔️
View Content✔️✔️
Server-side Purchase✔️Unrealiable
Event Match Quality Score for Purchase97
Server-side Checkout Steps✔️minus
New vs Returning Customer Conversion✔️minus
Recurring Purchases & Upsells✔️minus
Life Time Value (LTV) field✔️minus

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