Connect Shopify to Meta Conversions API
Increase marketing ROI with complete revenue tracking on top of the Meta Pixel
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Server-side tracking for Facebook and Instagram
Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. With Littledata's app, you don't need to hire a developer to implement server-side tracking. Our Facebook & Instagram connection works automatically behind the scenes to enable better attribution, retargeting and audience building.
Unlock the power of Meta's Conversions API
- Get the highest possible Event Match Quality Score
- Better retargeting and audience building; average 30% increase in ROAS
- Make revenue data match in Shopify match Meta
- Differentiate subscriptions (recurring orders) from one-off purchases with native support for Recharge and more
- Track customer lifetime value (LTV)
The truth is in the data
Shopify's Facebook Sales Channel (the Facebook & Instagram App) works OK for small stores, but misses key checkout funnel events and recurring orders.
Littledata solves these issues automatically, tracking 20%+ more revenue and adding details like ViewContent events.
Try the proven solution for Meta Conversions API
Littledata vs Facebook & Instagram App
| Tracking | Littledata app | Facebook & Instagram app |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Server-side Purchase | ✔️ | Unrealiable |
| Event Match Quality Score for Purchase | 9 | 7 |
| Server-side Add to Cart | ✔️ |  |
| Server-side Initiate Checkout | ✔️ | |
| Server-side Add Payment Info | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
| Life Time Value (LTV) field | ✔️ | |
