How Jaxxon boosted Instagram revenue by 75%
Introduction
Jaxxon, a luxury men’s jewelry brand, has become a recognized name with features in publications like USA Today, GQ, and Men’s Journal. Their Italian-crafted pieces are worn by celebrities and influencers, backed by 50,000+ five-star reviews. To fuel their growth, Jaxxon relies on affiliate, paid ads, organic, and social strategies to drive sales through their Shopify store. To ensure accurate conversion tracking, Jaxxon turned to Littledata’s Shopify app, unlocking full visibility into their store’s conversions across Google Analytics 4 and Meta.
Challenge
As a headless Shopify store, Jaxxon faced several challenges:
- Conversion Tracking: Jaxxon needed to track where conversions were coming from across multiple marketing channels. The existing data discrepancies made it difficult to identify campaign performance.
- Lack of Visibility: Jaxxon struggled to track key data points from tools like Attentive SMS, email, affiliates, Gorgias, and coupon codes in Google Analytics, limiting their ability to evaluate which channels and promotions were driving revenue.
- Previous Tracking Issues: They had previously used a third-party Shopify app that relied on Google Tag Manager (GTM), but it did not deliver accurate results. This hampered the development and marketing team's ability to set up campaigns during the transition to Google Analytics 4. \
Jaxxon needed a quick, automated solution to replace their old tracking setup and provide accurate data for their seasonal sales campaigns.
Key Wins
+75%
Revenue from Instagram
+89%
Conversions in Facebook Ads
Solution
Jaxxon implemented Littledata’s Shopify app to resolve their tracking issues. The solution offered:
- Seamless Setup: Littledata’s team of data experts worked with Jaxxon to audit and ensure the app integrated smoothly with their headless setup, saving the development team significant time and effort.
- Improved Data Flow: Once installed, Littledata’s app ensured seamless data flow to both Google Analytics 4 and Meta’s Facebook Ad Manager. This gave Jaxxon the confidence to run more effective campaigns across their 400,000+ Instagram followers, email and SMS subscribers, and affiliates.
- Access to Key Data: The crucial data Jaxxon needed, from tools like Attentive and Gorgias, was now accessible in their everyday platforms with minimal lift for implementation.
Results
Littledata has helped Jason achieve impressive 67% increase in total revenue year-over-year to 2023. This included a 40% increase in revenue from Google Ads campaigns and a 75% increase in revenue from Meta’s Instagram ads.
Additionally, Jaxxon saw 89% more purchase conversions reported in Meta’s Facebook Ad Manager due to Littledata’s server-side tracking, enabling better targeting and optimization.
With accurate data tracking from Littledata’s Shopify app, Jaxxon has optimized their multi-channel marketing strategy, driving significant revenue growth across Google Ads, Meta, and other channels. Now equipped with cleaner data and insights into which campaigns are driving the most value, Jaxxon is poised for continued success in the luxury men’s jewelry market.
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