Littledata vs Stape

Is Littledata or Stape a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Littledata vs Stape comparison

FeatureLittledataStape
Server-side tracking✔️✔️
Public statement of privacy compliance✔️✔️
30 day free trial✔️minus
Identity resolution / session enrichment✔️minus
Customer data to marketing platforms✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationLittledataStape
Google Ads✔️✔️
Klaviyo✔️✔️
Pinterest✔️✔️
TikTok✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Segment✔️minus
Attentiveminus✔️

Google Analytics comparison

Littledata vs Stape's solution for Google Analytics

FeatureLittledataStape
Product list views & clicks
Consistent product identifier in GA4✔️✔️
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
All steps tracked server-side✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Tracked client-sideminus✔️
Tracks checkout started onlyminus✔️
Purchase event
Includes refunds✔️✔️
Tracked server side✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude order from some channels✔️minus
User-provided data for improved attribution✔️minus

Klaviyo comparison

Littledata vs Stape's solution for Klaviyo

FeatureLittledataStape
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Tracked client-sideminus✔️
Checkout Started trigger
Tracked server-side✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️

Google Ads comparison

Littledata vs Stape's solution for Google Ads

FeatureLittledataStape
Google Ads Conversions
Server-side Enhanced Conversions✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
Client-side Enhanced Conversionsminus✔️

Meta Ads comparison

Littledata vs Stape's solution for Meta Ads

FeatureLittledataStape
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Stape
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News