See the whole customer journey in GA4

The best Shopify to Google Analytics server-side tracking

Shopify
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Google Analytics for Shopify
Benefits of Google Analytics for Shopify

Google Analytics upgrade for Shopify

Track the whole customer journey, including:

  • 100% of revenue tracked in GA4
  • Session Enrichment for better marketing attribution
  • Shopify checkout steps
  • Product variants, product list details & CTR

Google Analytics 4

Accurate Shopify data. Never blocked

Littledata pioneered server-side tracking for Shopify, bypassing the problems of tracking in the browser. After just 10 minutes setup our Shopify app can feed 100% accurate revenue into Google Analytics.


Align GA4 with Shopify revenue

Walk through matching direct-to-consumer revenue in Google Analytics with what you see in Shopify, without manual spreadsheets.


Shopify brands getting results with Google Analytics

Littledata integrations for Google Analytics

Connecting popular Shopify apps into GA4


Compared with Google & YouTube app

Littledata tracks more revenue to campaigns

Littledata appGoogle & YouTube app
100% Shopify Revenue Tracked✔️~ 20% missing
Support from Google Analytics Experts✔️minus
Accurate Attribution to Marketing Campaigns✔️minus
Track each Shopify Market seperately✔️minus
Recurring Orders / Subscriptions tracked✔️minus
Shopify Point of Sale (POS) tracked✔️minus
Other Sales Channels (Amazon, TikTok etc)✔️minus
See all features
Boosting attribution in Google Analytics

Boost marketing attribution

Add back attribution for orders that don't have a campaign souce - e.g. subscription orders - along with a boost in attribution for customers that opted out of tracking on the landing page.


Adding source / medium in Google Analytics

Session Enrichment for all Shopify sales channels

Configure the source / medium for sales channels such as Point of Sale, TikTok Shop and Amazon, giving you a complete view of all your Shopify orders.


Also need server-side conversions into Google Ads?

Learn More
Frequently Asked Questions
Doesn't Shopify have Google Analytics tracking built in?

Shopify's native Google Analytics integration only covers basic page views and transactions, and it's often inaccurate. Littledata uses a combination of client-side and server-side tracking to stitch sessions together and capture everything, from marketing channels through browsing behaviour, checkout steps, repeat purchases, subscriber behaviour, and refunds.

Studies have found that 88% of Shopify stores have inaccurate data in Google Analytics with default tracking.

Comparison of Littledata vs Google Sales Channel

What does Littledata track that isn't available with Shopify's Google Channel?

Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behaviour (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more.

Check out our Google Analytics connection overview.

How much does Littledata cost?

Littledata offers plans based on your monthly order volume, starting with a flexible pay-as-you-go Flex plan and scaling up to Pro and Plus for high-volume stores.

All plans include a 30-day free trial. Visit our plans page to find the right fit, or contact us for a custom quote.

Why am I missing orders from Google Analytics?

Usually missing orders or revenue is a sign of inaccurate client-side tracking. Read more about why orders go missing in Google Analytics.

Why doesn’t Google Analytics match Shopify Analytics?

Google Analytics and Shopify use different attribution models and count sessions differently.

Littledata bridges this gap by stitching together client-side browsing sessions with server-side order data, so your GA revenue aligns closely with Shopify.

For a deep dive, check out our ebook on why GA doesn't match Shopify Analytics, or follow our guide on aligning GA4 with Shopify revenue.