The best Shopify - Google Analytics tracking

100% accurate revenue in Google Analytics with server-side tracking

Shopify
+
Google Analytics for Shopify
Benefits of Google Analytics for Shopify

Google Analytics upgrade for Shopify

Connect Shopify to Google Analytics server-side to track the full customer journey, including:

  • 100% of revenue tracked in GA4
  • Marketing attribution boost
  • Checkout steps
  • Product list details & CTR
  • Product variants

Google Analytics 4

Accurate data. Never blocked

Littledata pioneered server-side tracking for Shopify, bypassing the problems of tracking in the browser. After just 10 minutes setup our Shopify app can feed 100% accurate revenue into Google Analytics.


Littledata integrations for Google Analytics

Connecting popular Shopify apps

Littledata's app integrates many popular Shopify apps to provide complete data tracking:

  • Purchases from order channels like Shop App or TikTok Shop
  • Owned channels like Klaviyo, Attentive, and Postscript
  • Upsells from apps like Rebuy and Zipify
  • Subscriptions and recurring orders from apps like Recharge

How much revenue are you NOT tracking?
What's your annual revenue online?
Which of types of orders do you want to track? Select all that apply.
Recovered web orders
Upsells
Recurring orders
Draft orders
Other sales channels
You could be missing9% of your revenue data:
$9.2M
$850,000
Tracked without Littledata
Littledata Assisted Revenue
A LittledataPlusplan would pay for itself17times over, assuming you use this Assisted Revenue to get a 10% boost in marketing efficiency.

Littledata compared with Shopify's Google Sales Channel

Littledata Google Analytics appShopify Google Sales Channel
Free Forever✔️✔️
100% Shopify Revenue Tracked✔️20% missing on average
Support from GA Experts✔️minus
Accurate Attribution to Marketing Campaigns✔️minus
Recurring Orders (Subscriptions) tracked✔️minus
Shopify Point of Sale (POS) tracked✔️minus
Other Sales Channels (Amazon, TikTok etc)✔️minus
Frequently Asked Questions
Doesn't Shopify have Google Analytics tracking already?

Shopify offers default tracking via the Google & YouTube Channel. It's ok for smaller stores, but it's missing key steps of the customer journey and accuracy in tracking products and revenue. Here are some useful resources:

What does Littledata track that isn't available with Shopify's Google Channel?

Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more! Check out our Google Analytics connection overview.

Is there a free trial?

Yes! Littledata offers Shopify stores a free 30-day trial on all plans, with no commitment. If you're looking for more support, we recommend booking a Littledata Plus demo.

Why am I missing orders from Google Analytics?

Usually missing orders or revenue is a sign of inaccurate client-side tracking. Read more about why orders go missing in Google Analytics.

Why doesn’t Google Analytics match Shopify Analytics?

The age-old question! It's not a quick answer so we made this whole ebook on Google Analytics vs Shopify Analytics.

Can I measure Customer Lifetime Value in Google Analytics?

Customer lifetime value is the best indicator for your ecommerce store’s overall performance. Learn two ways to calculate LTV using Google Analytics.

Scale faster with Littledata Plus

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