The best Shopify - Google Analytics tracking

100% accurate revenue in Google Analytics with server-side tracking

Benefits of Google Analytics for Shopify

Google Analytics upgrade for Shopify

Track the whole customer journey, including:

100% of revenue tracked in GA4
Session Enrichment for better marketing attribution
Shopify checkout steps
Product variants, product list details & CTR

Accurate data. Never blocked

Littledata pioneered server-side tracking for Shopify, bypassing the problems of tracking in the browser. After just 10 minutes setup our Shopify app can feed 100% accurate revenue into Google Analytics.

Littledata integrations for Google Analytics

Connecting popular Shopify apps into GA4

Purchases from order channels like Shop App, Amazon or TikTok Shop
Email & SMS attribution from Klaviyo, Attentive, and Postscript
Upsells from apps like Rebuy
Subscriptions and recurring orders from apps like Recharge
Chat widget interactions from Gorgias

How much revenue are you NOT tracking?

What's your annual revenue online?

Which of types of orders do you want to track? Select all that apply.

Recovered web orders

Upsells

Recurring orders

Draft orders

Other sales channels

You could be missing9% of your revenue data:

$9.2M

$850,000

Tracked without Littledata

Littledata Assisted Revenue

A LittledataPlusplan would pay for itself17times over, assuming you use this Assisted Revenue to get a 10% boost in marketing efficiency.

Compared with Shopify's Google Sales Channel

Littledata tracks more revenue to campaigns

	Littledata app	Google Sales Channel
100% Shopify Revenue Tracked	✔️	~ 20% missing
Support from Google Analytics Experts	✔️
Accurate Attribution to Marketing Campaigns	✔️
Recurring Orders / Subscriptions tracked	✔️
Shopify Point of Sale (POS) tracked	✔️
Other Sales Channels (Amazon, TikTok etc)	✔️

Also need server-side conversions into Google Ads?

Boosting attribution in Google Analytics

Boost marketing attribution

Add back attribution for orders that don't have a campaign souce - e.g. subscription orders - along with a boost in attribution for customers that opted out of tracking on the landing page.

Adding source / medium in Google Analytics

Session Enrichment for all sales channels

Configure the source / medium for sales channels such as Point of Sale, TikTok Shop and Amazon, giving you a complete view of all your Shopify orders.

Frequently Asked Questions

Doesn't Shopify have Google Analytics tracking built in?

Yes, tracking is available via the Google & YouTube Channel, but it's missing key steps of the customer journey and accuracy in tracking products and revenue. Here are some useful resources:

What does Littledata track that isn't available with Shopify's Google Channel?

Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more!

Check out our Google Analytics connection overview.

How much does Littledata cost?

The core tracking for Google Analyticsis now free with our Shopify to Google Analytics app. For advanced tracking we offer a range of plans based on order volume, along with a Flex plan for pay-as-you-go pricing.

What's the difference between the free Littledata - Google Analytics app, and the full Google Analytics connection?

Littledata offers a free version of the server-side Shopify to Google Analytics tracking as a stand alone app Shopify app. This app is not limited by order volume - any size of brand can use the connection for free. You can see the full comparison here.

In summary, the free Google Analytics app includes all the same benefits above, but without

Priority support
Server-side tracking of all the checkout steps
Tracking post-purchase upsells, POS orders, draft orders
Splitting first time from recurring subscription orders
User event parameters and custom dimensions
Advanced settings (product identifier, order identifier etc)
Souce / medium mapping for other orders
Filtering orders by order channel
User data and user ID

Why am I missing orders from Google Analytics?

Usually missing orders or revenue is a sign of inaccurate client-side tracking. Read more about why orders go missing in Google Analytics.

Why doesn’t Google Analytics match Shopify Analytics?

The age-old question! It's not a quick answer so we made this whole ebook on Google Analytics vs Shopify Analytics.

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