Littledata vs Elevar

Is Littledata or Elevar a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.


Littledata vs Elevar comparison

FeatureLittledataElevar
Customer data to marketing platforms✔️✔️
Server-side tracking✔️✔️
Identity resolution / session enrichment✔️✔️
Public statement of privacy compliance✔️✔️
30 day free trial✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus

Supported data destinations

DestinationLittledataElevar
Google Ads✔️✔️
Klaviyo✔️✔️
Pinterest✔️✔️
TikTok✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
Segment✔️minus
Attentiveminus✔️
Yotpo Email & SMSminus✔️
Postscriptminus✔️

Google Analytics comparison

Littledata vs Elevar's solution for Google Analytics

FeatureLittledataElevar
Product list views & clicks
Tracks clicks on product list✔️✔️
Tracks products list as you scroll✔️✔️
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracks remove from cart✔️✔️
Enriched product info✔️✔️
Tracked server-side✔️✔️
Checkout steps
Compatible with accelerated checkouts✔️✔️
Compatible with checkout extensibility✔️✔️
All steps tracked server-side✔️✔️
Purchase event
Includes refunds✔️✔️
Filters to exclude order from some channels✔️✔️
Includes recurring orders✔️✔️
Includes post-purchase upsells✔️✔️
Tracked server side✔️✔️
User-provided data for improved attribution✔️minus
Tracked client-sideminus✔️

Klaviyo comparison

Littledata vs Elevar's solution for Klaviyo

FeatureLittledataElevar
Identity resolution
Never adds new emails to your marketing list✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️✔️
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-side✔️✔️
Enriched product info (e.g. category)✔️minus
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️
Enriched product info (e.g. category)✔️✔️
Tracked server-side✔️✔️
Target the whole contents of the cart✔️minus
Checkout Started trigger
Tracked server-side✔️minus
Backwards compatible with Klaviyo templates✔️minus

Google Ads comparison

Littledata vs Elevar's solution for Google Ads

FeatureLittledataElevar
Google Ads Conversions
Server-side Enhanced Conversions✔️✔️
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus

Meta Ads comparison

Littledata vs Elevar's solution for Meta Ads

FeatureLittledataElevar
Key benefits
Pre-purchase audiences based on first-party data✔️✔️
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️✔️
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Includes all checkout steps✔️✔️
Via Conversions API✔️✔️
Purchase event
Filters to exclude orders from some channels✔️✔️
Includes post-purchase upsells✔️✔️
Via Conversions API✔️✔️
Includes recurring orders✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Elevar
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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