How Skinfix Got a 6x Revenue Boost with Littledata and Verbal+Visual
Introduction
Skinfix, a leader in clean skincare, has built a loyal following with its clinically proven solutions for sensitive skin. They are all about holistic care, supporting the skin barrier through clinically proven formulations.
With Shopify powering their ecommerce operations and subscription orders running through Ordergroove, Skinfix aimed to capitalize on its growing audience with personalized recovery email flows.
Challenge
Despite having tried a range of “attribution” tools and tracking solutions, gaps in data tracking were limiting Skinfix’s ability to recover lost revenue.
Issues with incomplete checkout and browse abandonment data meant that key Klaviyo flows underperformed, leaving potential revenue untapped.
Skinfix needed a solution to capture precise customer behavior across their site and subscription model – not just anonymous sessions.
Key Wins
6x
Klaviyo flow revenue
460%
increase in browse abandonment revenue
53%
increase in purchase rate
Solution
Skinfix turned to Littledata, integrating its powerful tracking tools with Shopify and Ordergroove to unlock a seamless flow of enhanced first-party data into Klaviyo. With this, they enabled optimized email flows for: * Checkout abandonment * Browse abandonment * Cart abandonment
In collaboration with Verbal+Visual, a preferred Littledata agency partner, Skinfix also revamped their Product Detail Pages (PDPs) to improve the customer journey. This was essential because PDPs help with personalization of campaigns and customer touch points at multiple points in the funnel.
Bonus points: Because Littledata integrates automatically with subscription apps like Ordergroove, Skinfix was able to enhance profiles with details like subscriber status and LTV
Results
The results of these improvements were transformative for Skinfix, leading to a 6x total increase in Klaviyo flow revenue from several key wins:
- 150% more revenue from the Checkout Abandonment flow.
- 460% more revenue from the Browse Abandonment flow.
- 7% increase in add-to-cart rate from email sessions and an overall 53% increase in purchase rate after PDP changes
Littledata’s solution not only amplified Skinfix’s recovery campaigns but also ensured that Verbal+Visual’s PDP optimizations continue to translate directly into higher engagement and conversion rates. This created a profitable loop where increased engagement with the new PDP designs helped to boost conversions from the abandonment campaigns powered by Littledata, and led to even higher purchase rates during sales and special offers.
In addition to a 4x revenue boost from the integration and new flows with Littledata's triggers, Skinfix was able to recover 6x the revenue from checkout abandonment in a new cart abandonment flow, something that is very difficult to implement and maintain manually.
Conclusion
For Skinfix, Littledata was the missing piece to fully unlock their data potential. By integrating Shopify, Ordergroove, and Klaviyo with unparalleled precision, Littledata empowered Skinfix to recover more revenue and drive long-term customer retention.
“Most users rarely make purchases during their initial session, which is why bringing them back at the right time is just as crucial as having a beautifully designed page. While our team excels at creating engaging, user-friendly designs, Littledata ensures that no opportunity is missed by strategically re-engaging the right audience through effective abandonment flows. This collaboration has consistently driven stronger conversions and more meaningful customer interactions.” – Sarah Lee, Verbal+Visual
Skinfix’s story is a testament to the power of actionable data and expert collaboration. First-party data has never been more relevant, especially for subscription brands.
