How Geologie leveraged subscription data to boost retention
Introduction
Geologie, an award-winning DTC brand offering dermatologist-recommended skin, hair, and body care products, faced challenges in tracking recurring subscription payments and customer lifetime value (LTV). To gain visibility into their data, Geologie turned to Littledata’s seamless integration with Shopify and Recharge to connect their subscription and ecommerce data with Google Analytics (UA + GA4).
Challenge
Geologie needed key customer metrics to effectively grow their subscription business but faced several obstacles:
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Tracking Recurring Payments: Geologie needed a solution to accurately track customer subscriptions, recurring payments, and LTV.
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Development Complexities: Implementing a custom solution to track subscriptions would have required extensive work from their development team, including learning Shopify’s API and maintaining ongoing support.
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Desire for Accurate and Clean Metrics: Geologie’s priority was to maintain accurate and reliable data without the high cost of ongoing maintenance.
Key Wins
+25%
Subscriber Retention
50+
Hours saved
+150%
Revenue Growth
Solution
Littledata’s plug-and-play integration with Shopify and Recharge provided Geologie with a comprehensive solution to their data challenges:
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Seamless Subscription Tracking: With Littledata, Geologie connected their subscription data from Recharge to Google Analytics, gaining visibility into recurring payments and customer LTV.
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Server-Side Tracking: By sending data to both UA and GA4 simultaneously, Geologie future-proofed their analytics and built historical data in GA4 for year-over-year analysis.
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Simplified Implementation: Littledata’s solution took only minutes to implement, saving Geologie significant time and resources compared to developing a custom solution from scratch
Results
Since implementing Littledata, Geologie has seen substantial improvements in their subscription business:
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150%+ Growth in Revenue for Three Consecutive Years: Geologie’s subscription business has grown consistently, aided by accurate data and seamless tracking.
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25% Year-over-Year Increase in Retention: With better insights into customer behavior, Geologie improved their retention rates and created personalized marketing strategies.
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50+ Hours Saved Annually: By automating their analytics tracking with Littledata, Geologie saved over 50 hours per year in analytics implementation and maintenance time.
