How Jericho Coffee Traders grew over 165%
Introduction
Jericho Coffee Traders, founded in 2009 as a mobile coffee bar in Oxford, has grown into a flourishing brand with multiple cafes, roasteries, and a direct-to-consumer (DTC) Shopify store. Known for delivering specialty coffee subscriptions directly to customers’ doors, Jericho Coffee Traders sought to scale their subscriber base and optimize their marketing performance.
Challenge
Jericho Coffee Traders encountered several challenges as they aimed to scale their subscription business and improve marketing performance:
- Data Silos: Key data was fragmented across platforms like Shopify, Bold Commerce, and Klaviyo, making it difficult to track and analyze their marketing efforts and subscription sales performance.
- Limited Visibility into Subscription Sales: Without complete data in Google Analytics 4, they struggled to gain insights into their subscription revenue and customer behavior.
- Inefficient Retargeting: The lack of integration between tools hindered their ability to build effective retargeting campaigns, resulting in missed opportunities to reduce subscriber churn.
- Incomplete Marketing Attribution: Jericho Coffee Traders lacked a clear understanding of which channels were driving their most valuable customers, making it challenging to allocate marketing spend effectively.
- Personalization Constraints: Inaccurate data impacted their ability to create personalized email campaigns in Klaviyo, leading to ineffective marketing efforts and reduced customer retention.
Solution
Littledata provided a comprehensive solution for Jericho Coffee Traders, helping them bridge data gaps and enhance marketing attribution. The key elements of the solution included:
- Enhanced Attribution: Seamless integration between Shopify, Bold Commerce, and Google Analytics 4 enabled Jericho Coffee Traders to track subscription sales, customer journeys, and marketing performance in one place.
- Lifetime Value (LTV) Audiences: Littledata’s LTV calculations allowed Jericho Coffee Traders to create more accurate acquisition and retargeting audiences, improving marketing efficiency.
- Personalized Email Campaigns: Synchronizing data with Klaviyo helped Jericho Coffee Traders build more targeted and personalized email campaigns, tailored to their high-LTV customers.
- Google Analytics 4 Integration: Littledata’s easy setup for Google Analytics 4 provided Jericho Coffee Traders with access to historical data and future-proofed their analytics efforts, ensuring no data loss during their platform migration.
Results
With Littledata’s integration, Jericho Coffee Traders achieved remarkable growth:
- Improved Retargeting & CAC Reduction: Using accurate data from Shopify and Bold Commerce, Jericho reduced customer acquisition costs (CAC) while boosting the efficiency of their retargeting campaigns.
- Better Email Campaigns: The enriched customer data from Littledata enabled more personalized Klaviyo campaigns, leading to improved engagement and customer retention.
Jericho Coffee Traders’ partnership with Littledata demonstrates the value of precise data and effective marketing attribution. By integrating Shopify and Bold Commerce with Google Analytics 4 and Klaviyo, Jericho not only scaled their subscription business but also improved their marketing ROI and personalization capabilities.
