Is Wunderkind or Elevar a better data solution for Shopify brands?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Feature | Wunderkind | Elevar |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | |
Server-side tracking | ✔️ | |
Public statement of privacy compliance | ✔️ |
Destination | Wunderkind | Elevar |
---|---|---|
Attentive | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
✔️ | ||
TikTok | ✔️ | |
Google Ads | ✔️ | |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |
Feature | Wunderkind | Elevar |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Added to Cart trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |