Is Wunderkind or Elevar a better data solution for Shopify brands?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites according to BuiltWith.
Feature | Wunderkind | Elevar |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | |
Server-side tracking | ✔️ | |
Public statement of privacy compliance | ✔️ |
Destination | Wunderkind | Elevar |
---|---|---|
Attentive | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
✔️ | ||
TikTok | ✔️ | |
Google Ads | ✔️ |
Feature | Wunderkind | Elevar |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Added to Cart trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |