Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Aimerce claims to be the easiest way to capture more high-quality customer data
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Aimerce | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar offers robust server-side tracking via Google Tag Manager, ensuring complete conversion tracking and integration with marketing platforms. However, it requires some technical setup. Aimerce emphasizes ease with a fully automatic, no-code setup, making it user-friendly but potentially less comprehensive in tracking. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and a similar no-code setup, providing a balance of ease and functionality. Overall, Littledata offers a more accessible entry point while maintaining essential features for effective data collection and audience targeting.
| Elevar | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $299 | $39 |
| 500 orders / month | $200 | $299 | $199 |
| 5,000 orders / month | $450 | $499 | $449 |
| 20,000 orders / month | $850 | $1799 | $1390 |
For an online store with 50 orders, Aimerce is 50% more expensive than Elevar, while Littledata is 80% cheaper. At 500 orders, Aimerce and Elevar are equal in price, with Littledata being 25% less. For 5000 orders, Aimerce is 11% more than Elevar, while Littledata is 22% cheaper. At 20000 orders, Aimerce is 112% more expensive than Elevar, while Littledata is 6% less. Overall, Littledata consistently offers the lowest prices across all order volumes.
| Destination | Elevar | Aimerce | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Segment | ✔️ |
Elevar offers a broader range of data destinations, including Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, and Google Ads, allowing for extensive tracking across multiple platforms. Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata also provides a wide array of destinations similar to Elevar, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and integration. Overall, Elevar and Littledata support more platforms than Aimerce, enhancing data versatility and marketing effectiveness.
| Feature | Elevar | Aimerce | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation, while also enhancing customer identity through cross-channel cookies. Unlike Elevar, which only provides opt-out guidance and does not add new emails, Littledata backstitches Klaviyo profiles to previous customer events, enriching customer data. Compared to Aimerce, which focuses solely on identity enhancement, Littledata combines this with robust compliance and data continuity, making it a more holistic choice for CRM management. This integration ensures a seamless customer experience and effective marketing strategies.
| Feature | Elevar | Aimerce | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Aimerce | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
