Elevar vs Polar Analytics
Is Elevar or Polar Analytics a better data solution for Shopify brands?
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
What is Polar Analytics?
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Polar Analytics for reporting
Elevar vs Polar Analytics comparison
| Feature | Elevar | Polar Analytics |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  |
| Public statement of privacy compliance | ✔️ | |
| Marketing reporting | | ✔️ |
| Proprietary attribution model | | ✔️ |
Supported data destinations
| Destination | Elevar | Polar Analytics |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| ✔️ | | |
| Attentive | ✔️ | |
| Yotpo Email & SMS | ✔️ | |
| Postscript | ✔️ | |
Klaviyo comparison
Elevar vs Polar Analytics's solution for Klaviyo
| Feature | Elevar | Polar Analytics |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Uses other marketing channel cookies to boost identity | | ✔️ |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked server-side | ✔️ | |
| Tracked client-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout Started trigger | ||
| Tracked server-side | | ✔️ |
Google Ads comparison
Elevar vs Polar Analytics's solution for Google Ads
| Feature | Elevar | Polar Analytics |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
| Real-time tracking of Enhanced Conversions | | ✔️ |
Meta Ads comparison
Elevar vs Polar Analytics's solution for Meta Ads
| Feature | Elevar | Polar Analytics |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
