Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Polar Analytics | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on server-side tracking and ensures 100% conversion tracking via Google Tag Manager, integrating directly with Shopify's servers. It offers identity resolution and is now part of a broader analytics tool post-acquisition. Polar Analytics provides a pre-built dashboard with proprietary attribution and out-of-the-box metrics, emphasizing ease of use for reporting.
Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it more user-friendly and efficient for ecommerce managers compared to both Elevar and Polar Analytics.
| Elevar | Polar Analytics | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Polar Analytics | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $400 | $39 |
| 500 orders / month | $200 | $720 | $199 |
| 5,000 orders / month | $450 | $1020 | $449 |
| 20,000 orders / month | $850 | $2770 | $1390 |
For an online store with 50 orders, Elevar is 50% cheaper than Polar Analytics and 413% more expensive than Littledata. At 500 orders, Elevar and Polar Analytics are equal in price, while Littledata is 25% cheaper than both. With 5000 orders, Elevar is 56% cheaper than Polar Analytics and 29% cheaper than Littledata. At 20000 orders, Elevar is 69% cheaper than Polar Analytics and 6% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
| Destination | Elevar | Polar Analytics | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Attentive | ✔️ | ✔️ | |
| Segment | ✔️ |
Elevar offers a broader range of data destinations, including Pinterest and Attentive, alongside major platforms like Google Analytics and Meta Ads, allowing for more diverse marketing insights. Polar Analytics focuses on key platforms like Meta Ads and Google Ads but lacks Pinterest and Attentive, limiting its reach. Littledata also provides a comprehensive selection, including Segment and Pinterest, similar to Elevar, but with a focus on data integration and analytics. Overall, Elevar and Littledata offer more extensive options compared to Polar Analytics, which has a more streamlined selection.
| Feature | Elevar | Polar Analytics | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by providing robust GDPR/CCPA compliance documentation and ensuring that new emails are not added to your marketing list. Its unique advantage lies in its ability to utilize cookies from other marketing channels to enhance identity resolution and backstitch Klaviyo profiles with historical customer events. This feature allows for a more complete view of customer interactions, which Elevar and Polar Analytics do not provide. While both competitors offer some similar benefits, Littledata's integration of historical data and enhanced identity tracking makes it a superior choice for CRM management in Shopify Plus brands.
| Feature | Elevar | Polar Analytics | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Polar Analytics | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
