Wunderkind vs Littledata

Is Wunderkind or Littledata a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Wunderkind vs Littledata comparison

FeatureWunderkindLittledata
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Server-side trackingminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout extensibilityminus✔️

Supported data destinations

DestinationWunderkindLittledata
Klaviyo✔️✔️
Attentive✔️minus
Google Analyticsminus✔️
Meta Adsminus✔️
TikTokminus✔️
Pinterestminus✔️
Google Adsminus✔️
Segmentminus✔️

Klaviyo comparison

Wunderkind vs Littledata's solution for Klaviyo

FeatureWunderkindLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️
Never adds new emails to your marketing listminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Target the whole contents of the cartminus✔️
Checkout Started trigger
Tracked server-sideminus✔️
Backwards compatible with Klaviyo templatesminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Littledata
How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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