Server-side connections to ad platforms
Recognize more returning customers
Regain the tracking capabilities lost since iOS 14 with Session Enrichment and Persistent ID. Littledata improves measurement, activation and retargeting.
Match more ads with revenue
Streaming first-party customer data from Shopify into Google and Meta allows their algorithms to match ads to revenue - and allocate more budget to winning ads.
Accurate data. Never blocked
Littledata pioneered server-side tracking for Shopify. After just 10 minutes setup our Shopify app can feed 100% accurate conversions to your marketing channels.
100+ five-star reviews
"With Littledata’s server-side tracking, we instantly improved our Google Ads performance ... leading to a 35% increase in Return on Ad Spend (ROAS)."
"We achieved a 40% increase in revenue from Google Ads and a 75% boost from Meta’s Instagram ads—thanks to Littledata’s server-side tracking, which enabled better targeting and optimization."
“We used Littledata to fix our Google Analytics tracking for Recharge orders, then we added their Meta CAPI solution, and now their Abandoned Checkout solution. I can't wait to see which pain points they tackle next.”
Our customers love expert support
Server-side tracking made easy
You don't need a developer. Connect your store automatically to Google, Meta, TikTok, and Pinterest in 5 minutes to enable better retargeting, reporting and audience building.
Littledata vs Shopify sales channels
| Benefit | Littledata | Shopify sales channels |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Purchase | ✔️ | Unreliable |
| Server-side Add to Cart | ✔️ |  |
| Server-side Initiate Checkout | ✔️ | |
| Server-side Add Payment Info | ✔️ | |
| Target new vs returning customers | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
