Elevar vs Fueled
Is Elevar or Fueled a better data solution for Shopify brands?
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
Elevar vs Fueled comparison
| Feature | Elevar | Fueled |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ |  |
| Works with platforms other than Shopify | | ✔️ |
Supported data destinations
| Destination | Elevar | Fueled |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| ✔️ | | |
| TikTok | ✔️ | |
| Klaviyo | ✔️ | |
| Attentive | ✔️ | |
| Yotpo Email & SMS | ✔️ | |
| Postscript | ✔️ | |
| Segment | | ✔️ |
Google Analytics comparison
Elevar vs Fueled's solution for Google Analytics
| Feature | Elevar | Fueled |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout steps | ||
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| All steps tracked server-side | ✔️ | |
| Tracks checkout started only | | ✔️ |
| Purchase event | ||
| Filters to exclude order from some channels | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ |
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes refunds | ✔️ | |
| Tracked client-side | ✔️ | |
| User-provided data for improved attribution | | ✔️ |
Google Ads comparison
Elevar vs Fueled's solution for Google Ads
| Feature | Elevar | Fueled |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | ✔️ | |
| Client-side Enhanced Conversions | | ✔️ |
Meta Ads comparison
Elevar vs Fueled's solution for Meta Ads
| Feature | Elevar | Fueled |
|---|---|---|
| Key benefits | ||
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | ✔️ |
| Checkout steps | ||
| Includes all checkout steps | ✔️ | ✔️ |
| Via Conversions API | ✔️ | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
