Fueled vs Elevar
Is Fueled or Elevar a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Fueled vs Elevar comparison
| Feature | Fueled | Elevar |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ |  |
| Public statement of privacy compliance | | ✔️ |
Supported data destinations
| Destination | Fueled | Elevar |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| Segment | ✔️ | |
| ✔️ | |
| TikTok | | ✔️ |
| Klaviyo | | ✔️ |
| Attentive | | ✔️ |
| Yotpo Email & SMS | | ✔️ |
| Postscript | | ✔️ |
Google Analytics comparison
Fueled vs Elevar's solution for Google Analytics
| Feature | Fueled | Elevar |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | | ✔️ |
| Tracks clicks on product list | | ✔️ |
| Add to Cart event | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info | | ✔️ |
| Tracks remove from cart | | ✔️ |
| Checkout steps | ||
| Tracks checkout started only | ✔️ | |
| Compatible with checkout extensibility | | ✔️ |
| Compatible with accelerated checkouts | | ✔️ |
| All steps tracked server-side | | ✔️ |
| Purchase event | ||
| Includes recurring orders | ✔️ | ✔️ |
| Filters to exclude order from some channels | ✔️ | ✔️ |
| Tracked server side | ✔️ | ✔️ |
| User-provided data for improved attribution | ✔️ | |
| Includes post-purchase upsells | | ✔️ |
| Includes refunds | | ✔️ |
| Tracked client-side | | ✔️ |
Google Ads comparison
Fueled vs Elevar's solution for Google Ads
| Feature | Fueled | Elevar |
|---|---|---|
| Google Ads Conversions | ||
| Client-side Enhanced Conversions | ✔️ | |
| Server-side Enhanced Conversions | | ✔️ |
Meta Ads comparison
Fueled vs Elevar's solution for Meta Ads
| Feature | Fueled | Elevar |
|---|---|---|
| Key benefits | ||
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | ✔️ |
| Checkout steps | ||
| Includes all checkout steps | ✔️ | ✔️ |
| Via Conversions API | ✔️ | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
