Elevar vs Triple Whale
Is Elevar or Triple Whale a better data solution for Shopify brands?
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Triple Whale for reporting
Elevar vs Triple Whale comparison
| Feature | Elevar | Triple Whale |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  |
| Public statement of privacy compliance | ✔️ | |
| Marketing reporting | | ✔️ |
| Proprietary attribution model | | ✔️ |
| Fully automatic, no code setup | | ✔️ |
Supported data destinations
| Destination | Elevar | Triple Whale |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| Attentive | ✔️ | |
| Yotpo Email & SMS | ✔️ | |
| Postscript | ✔️ | |
Klaviyo comparison
Elevar vs Triple Whale's solution for Klaviyo
| Feature | Elevar | Triple Whale |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked server-side | ✔️ | |
| Added to Cart trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | | ✔️ |
Google Ads comparison
Elevar vs Triple Whale's solution for Google Ads
| Feature | Elevar | Triple Whale |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | ✔️ | |
Meta Ads comparison
Elevar vs Triple Whale's solution for Meta Ads
| Feature | Elevar | Triple Whale |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
