Fueled vs Triple Whale

Is Fueled or Triple Whale a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.


You could use both Fueled for accurate data, and Triple Whale for reporting

Fueled vs Triple Whale comparison

FeatureFueledTriple Whale
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️minus
Works with platforms other than Shopify✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️
Fully automatic, no code setupminus✔️

Supported data destinations

DestinationFueledTriple Whale
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️minus
Segment✔️minus
Klaviyominus✔️
TikTokminus✔️
Pinterestminus✔️

Google Ads comparison

Fueled vs Triple Whale's solution for Google Ads

FeatureFueledTriple Whale
Google Ads Conversions
Client-side Enhanced Conversions✔️minus

Meta Ads comparison

Fueled vs Triple Whale's solution for Meta Ads

FeatureFueledTriple Whale
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️minus
Pre-purchase audiences based on first-party data✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Triple Whale
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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