Google Sales Channel alternatives
What are the alternatives to Google Sales Channel for Shopify brands
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.
Google Sales Channel vs Littledata comparison
| Feature | Google Sales Channel | Littledata |
|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Identity resolution / session enrichment |  | ✔️ |
| Server-side tracking | | ✔️ |
| Automatic tracking of checkout extensibility | | ✔️ |
Supported data destinations
| Destination | Google Sales Channel | Littledata |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| Meta Ads | | ✔️ |
| TikTok | | ✔️ |
| ✔️ | |
| Klaviyo | | ✔️ |
| Segment | | ✔️ |
Alternatives to Google Sales Channel
All about Google Sales Channel
How many Shopify stores does Google Sales Channel work with?
Which marketing platforms does Google Sales Channel support?
Who owns Google Sales Channel?
What are good alternatives to Google Sales Channel?
