Google Sales Channel vs Polar Analytics

Is Google Sales Channel or Polar Analytics a better data solution for Shopify brands?

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.

You could use both Google Sales Channel for accurate data, and Polar Analytics for reporting

Google Sales Channel vs Polar Analytics comparison

Feature	Google Sales Channel	Polar Analytics
Customer data to marketing platforms	✔️	✔️
30 day free trial	✔️
Public statement of privacy compliance	✔️
Fully automatic, no code setup	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
Identity resolution to boost audiences		✔️

Supported data destinations

Destination	Google Sales Channel	Polar Analytics
Google Ads	✔️	✔️
Google Analytics	✔️
Meta Ads		✔️
TikTok		✔️
Klaviyo		✔️

Google Ads comparison

Google Sales Channel vs Polar Analytics's solution for Google Ads

Feature	Google Sales Channel	Polar Analytics
Google Ads Conversions
Real-time tracking of Enhanced Conversions		✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Google Sales Channel against Polar Analytics

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, TikTok and Klaviyo.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.