Google Sales Channel vs Northbeam

Is Google Sales Channel or Northbeam a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites according to BuiltWith.


You could use both Google Sales Channel for accurate data, and Northbeam for reporting

Google Sales Channel vs Northbeam comparison

FeatureGoogle Sales ChannelNorthbeam
Fully automatic, no code setup✔️✔️
Customer data to marketing platforms✔️minus
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationGoogle Sales ChannelNorthbeam
Google Analytics✔️minus
Google Ads✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Northbeam
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

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