Google Sales Channel vs Stape

Is Google Sales Channel or Stape a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Google Sales Channel vs Stape comparison

FeatureGoogle Sales ChannelStape
Public statement of privacy compliance✔️✔️
Customer data to marketing platforms✔️minus
30 day free trial✔️minus
Fully automatic, no code setup✔️minus
Server-side trackingminus✔️
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationGoogle Sales ChannelStape
Google Ads✔️✔️
Google Analytics✔️✔️
Meta Adsminus✔️
TikTokminus✔️
Klaviyominus✔️
Attentiveminus✔️
Pinterestminus✔️

Google Analytics comparison

Google Sales Channel vs Stape's solution for Google Analytics

FeatureGoogle Sales ChannelStape
Product list views & clicks
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracked client-sideminus✔️
Tracks checkout started onlyminus✔️
Purchase event
Tracked server sideminus✔️
Includes refundsminus✔️

Google Ads comparison

Google Sales Channel vs Stape's solution for Google Ads

FeatureGoogle Sales ChannelStape
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Stape
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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