Is Google Sales Channel or Gobot a better data solution for Shopify brands?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot connects Shopify to Klaviyo, Attentive, Postscript and Yotpo Email & SMS, and is used by 1000 Shopify sites according to BuiltWith.
Feature | Google Sales Channel | Gobot |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Public statement of privacy compliance | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Identity resolution / session enrichment | ✔️ |
Destination | Google Sales Channel | Gobot |
---|---|---|
Google Analytics | ✔️ | |
Google Ads | ✔️ | |
Klaviyo | ✔️ | |
Attentive | ✔️ | |
Postscript | ✔️ | |
Yotpo Email & SMS | ✔️ |