Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Feature | Google Sales Channel | Elevar |
---|---|---|
Public statement of privacy compliance | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Identity resolution to boost audiences | ✔️ | |
Server-side tracking | ✔️ |
Destination | Google Sales Channel | Elevar |
---|---|---|
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | |
✔️ | ||
TikTok | ✔️ | |
Klaviyo | ✔️ | |
Attentive | ✔️ | |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |
Feature | Google Sales Channel | Elevar |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Add to Cart event | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Checkout steps | ||
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
All steps tracked server-side | ✔️ | |
Purchase event | ||
Tracked server side for 100% accuracy | ✔️ | |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filter orders by sales channel | ✔️ | |
Includes refunds | ✔️ | |
Tracked client-side | ✔️ |
Feature | Google Sales Channel | Elevar |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | |
New vs Returning customer conversions | ✔️ |