Google Sales Channel vs Elevar
Is Google Sales Channel or Elevar a better data solution for Shopify brands?
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites according to BuiltWith.
Google Sales Channel vs Elevar comparison
| Feature | Google Sales Channel | Elevar |
|---|---|---|
| Public statement of privacy compliance | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  |
| Fully automatic, no code setup | ✔️ | |
| Identity resolution / session enrichment | | ✔️ |
| Server-side tracking | | ✔️ |
Supported data destinations
| Destination | Google Sales Channel | Elevar |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| Meta Ads | | ✔️ |
| ✔️ | |
| TikTok | | ✔️ |
| Klaviyo | | ✔️ |
| Attentive | | ✔️ |
Google Analytics comparison
Google Sales Channel vs Elevar's solution for Google Analytics
| Feature | Google Sales Channel | Elevar |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | | ✔️ |
| Tracks clicks on product list | | ✔️ |
| Add to Cart event | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info | | ✔️ |
| Tracks remove from cart | | ✔️ |
| Checkout steps | ||
| Compatible with checkout extensibility | | ✔️ |
| Compatible with accelerated checkouts | | ✔️ |
| All steps tracked server-side | | ✔️ |
| Purchase event | ||
| Tracked server side | | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes recurring orders | | ✔️ |
| Filters to exclude order from some channels | | ✔️ |
| Includes refunds | | ✔️ |
| Tracked client-side | | ✔️ |
Google Ads comparison
Google Sales Channel vs Elevar's solution for Google Ads
| Feature | Google Sales Channel | Elevar |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | | ✔️ |
Comparing Google Sales Channel against Elevar
How does Google Sales Channel work?
Does Google Sales Channel work with Shopify?
How does Elevar work?
Does Elevar work with Shopify?
Is Google Sales Channel suitable for Enterprise brands?
Is Elevar suitable for Enterprise brands?
Which marketing tools does Google Sales Channel support?
Which marketing tools does Elevar support?
Who owns Google Sales Channel?
Who owns Elevar?
