Google Sales Channel vs Fueled

Is Google Sales Channel or Fueled a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Google Sales Channel vs Fueled comparison

FeatureGoogle Sales ChannelFueled
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Fully automatic, no code setup✔️minus
Server-side trackingminus✔️
Identity resolution / session enrichmentminus✔️
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationGoogle Sales ChannelFueled
Google Ads✔️✔️
Google Analytics✔️✔️
Segmentminus✔️
Meta Adsminus✔️

Google Analytics comparison

Google Sales Channel vs Fueled's solution for Google Analytics

FeatureGoogle Sales ChannelFueled
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracks checkout started onlyminus✔️
Purchase event
Tracked server sideminus✔️
Filters to exclude order from some channelsminus✔️
Includes recurring ordersminus✔️
User-provided data for improved attributionminus✔️

Google Ads comparison

Google Sales Channel vs Fueled's solution for Google Ads

FeatureGoogle Sales ChannelFueled
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Fueled
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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