Google Sales Channel vs Analyzify

Is Google Sales Channel or Analyzify a better data solution for Shopify brands?

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.

Google Sales Channel vs Analyzify comparison

Feature	Google Sales Channel	Analyzify
Public statement of privacy compliance	✔️	✔️
30 day free trial	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Fully automatic, no code setup	✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Google Sales Channel	Analyzify
Google Ads	✔️	✔️
Google Analytics	✔️	✔️
Meta Ads		✔️
TikTok		✔️

Google Analytics comparison

Google Sales Channel vs Analyzify's solution for Google Analytics

Feature	Google Sales Channel	Analyzify
Product list views & clicks
Tracks clicks on product list		✔️
Add to Cart event
Tracked client-side	✔️	✔️
Checkout steps
Tracked only for Shopify Plus		✔️
Purchase event
Tracked server side		✔️

Google Ads comparison

Google Sales Channel vs Analyzify's solution for Google Ads

Feature	Google Sales Channel	Analyzify

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Google Sales Channel against Analyzify

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.