Google Sales Channel vs Upstack Data

Is Google Sales Channel or Upstack Data a better data solution for Shopify brands?

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Google Sales Channel for accurate data, and Upstack Data for reporting

Google Sales Channel vs Upstack Data comparison

Feature	Google Sales Channel	Upstack Data
Fully automatic, no code setup	✔️	✔️
Public statement of privacy compliance	✔️	✔️
30 day free trial	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
Identity resolution to boost audiences		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Google Sales Channel	Upstack Data
Google Ads	✔️	✔️
Google Analytics	✔️
Meta Ads		✔️
TikTok		✔️
Klaviyo		✔️

Google Ads comparison

Google Sales Channel vs Upstack Data's solution for Google Ads

Feature	Google Sales Channel	Upstack Data
Google Ads Conversions
Real-time tracking of Enhanced Conversions		✔️
Fully automatic setup		✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Google Sales Channel against Upstack Data

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.