

Aimerce claims to be the easiest way to capture more high-quality customer data
| Feature | Littledata | Aimerce |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Natively supports Shopify Markets | ✔️ | |
| Automatic tracking of checkout steps | ✔️ |
Littledata offers a 30-day free trial, allowing users to test its features risk-free. It provides server-side tracking, which enhances data accuracy and integrates seamlessly with GA4, Meta Ads, and Klaviyo. Littledata's automatic tracking of checkout steps is a significant advantage, ensuring comprehensive data collection without additional setup. While Aimerce also emphasizes ease of use and identity resolution, it lacks the specific tracking capabilities and trial period that Littledata provides. Overall, Littledata's combination of features, including the free trial and detailed checkout tracking, positions it as a superior choice for Shopify Plus brands focused on data collection.
| Littledata | Aimerce | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." |
| Link | Read more reviews |
| Store size | Littledata | Aimerce |
|---|---|---|
| 50 orders / month | $39 | $299 |
| 500 orders / month | $199 | $299 |
| 5,000 orders / month | $449 | $499 |
| 20,000 orders / month | $1390 | $1799 |
For an online store with 50 orders per month, Aimerce is 664% more expensive than Littledata. At 500 orders, Aimerce and Littledata are equal, while the second Littledata is 25% cheaper. For 5000 orders, Aimerce is 11% more expensive than Littledata, and the second Littledata is 22% cheaper. At 20000 orders, Aimerce is 29% more expensive than Littledata, while the second Littledata is 43% cheaper than Aimerce.
| Destination | Littledata | Aimerce |
|---|---|---|
| Meta Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| TikTok | ✔️ | |
| ✔️ | ||
| Segment | ✔️ | |
| Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Segment, and Attentive, in addition to Klaviyo, Meta Ads, and Google Ads. This allows for more comprehensive tracking and integration across various platforms. In contrast, Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit the scope of data analysis and marketing strategies. Littledata's extensive options enable deeper insights and more robust data-driven decision-making for ecommerce managers.
| Feature | Littledata | Aimerce |
|---|---|---|
| Identity resolution | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Added to Cart trigger | ||
| Reliable via Shopify's servers | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | |
| Target the whole contents of the cart | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | |
| Checkout Started trigger | ||
| Direct from Shopify's servers | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Aimerce, which only focuses on using marketing channel cookies, Littledata enhances customer identity tracking by backstitching Klaviyo profiles to previous customer events, providing a more complete view of customer interactions. Additionally, Littledata's approach of never adding new emails to your marketing list helps maintain data integrity and reduces the risk of spam complaints. This combination of features makes Littledata a superior choice for CRM management in Shopify Plus brands.
| Feature | Littledata | Aimerce |
|---|---|---|
| Google Ads Conversions | ||
| Tracked direct from Shopify's servers | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Fully automatic setup | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | |
| Feature | Littledata | Aimerce |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Fully automatic setup | ✔️ | |
| AddToCart | ||
| Via Conversions API | ✔️ | |
| InitiateCheckout | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
