Littledata vs Gobot

Is Littledata or Gobot a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Gobot competitors

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot connects Shopify to Klaviyo, Attentive, Postscript and Yotpo Email & SMS, and is used by 1000 Shopify sites according to BuiltWith.


Littledata vs Gobot comparison

FeatureLittledataGobot
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus

Supported data destinations

DestinationLittledataGobot
Klaviyo✔️✔️
Google Analytics✔️minus
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Google Ads✔️minus
Segment✔️minus
Attentiveminus✔️
Postscriptminus✔️
Yotpo Email & SMSminus✔️

Klaviyo comparison

Littledata vs Gobot's solution for Klaviyo

FeatureLittledataGobot
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Tracked client-sideminus✔️
Checkout Started trigger
Tracked server-side✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Gobot
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Gobot?

Gobot is an independent private company headquartered in undefined. Max Ronai is Gobot's CEO.

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