Is Facebook Sales Channel or Black Crow AI a better data solution for Shopify brands?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them. Black Crow AI connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.
Feature | Facebook Sales Channel | Black Crow AI |
---|---|---|
Public statement of privacy compliance | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Facebook Sales Channel | Black Crow AI |
---|---|---|
Meta Ads | ✔️ | |
Klaviyo | ✔️ | |
Attentive | ✔️ |