What are the alternatives to Facebook Sales Channel for Shopify brands
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.
Feature | Facebook Sales Channel | Littledata |
---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ |
Destination | Facebook Sales Channel | Littledata |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Klaviyo | ✔️ | |
Google Ads | ✔️ | |
Segment | ✔️ |