Facebook Sales Channel vs Triple Whale

Is Facebook Sales Channel or Triple Whale a better data solution for Shopify brands?

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.

You could use both Facebook Sales Channel for accurate data, and Triple Whale for reporting

Facebook Sales Channel vs Triple Whale comparison

Feature	Facebook Sales Channel	Triple Whale
Fully automatic, no code setup	✔️	✔️
Customer data to marketing platforms	✔️	✔️
30 day free trial	✔️
Public statement of privacy compliance	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
Identity resolution / session enrichment		✔️

Supported data destinations

Destination	Facebook Sales Channel	Triple Whale
Meta Ads	✔️	✔️
Klaviyo		✔️
Google Ads		✔️
TikTok		✔️
Pinterest		✔️

Meta Ads comparison

Facebook Sales Channel vs Triple Whale's solution for Meta Ads

Feature	Facebook Sales Channel	Triple Whale
Key benefits
Boost to Event Match Quality Score		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Facebook Sales Channel against Triple Whale

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.