Retention.com vs Google Sales Channel

Is Retention.com or Google Sales Channel a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - connects Shopify to Klaviyo, and is used by 1,950 Shopify sites according to BuiltWith.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Retention.com vs Google Sales Channel comparison

FeatureRetention.comGoogle Sales Channel
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️minus
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Fully automatic, no code setupminus✔️

Supported data destinations

DestinationRetention.comGoogle Sales Channel
Klaviyo✔️minus
Google Analyticsminus✔️
Google Adsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Retention.com against Google Sales Channel
How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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