Fueled vs Littledata
Is Fueled or Littledata a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.
Fueled vs Littledata comparison
| Feature | Fueled | Littledata |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ |  |
| 30 day free trial | | ✔️ |
| Public statement of privacy compliance | | ✔️ |
| Fully automatic, no code setup | | ✔️ |
| Automatic tracking of checkout extensibility | | ✔️ |
Supported data destinations
| Destination | Fueled | Littledata |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Segment | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| TikTok | | ✔️ |
| ✔️ | |
| Klaviyo | | ✔️ |
Google Analytics comparison
Fueled vs Littledata's solution for Google Analytics
| Feature | Fueled | Littledata |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | | ✔️ |
| Tracks clicks on product list | | ✔️ |
| Consistent product identifier in GA4 | | ✔️ |
| Add to Cart event | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info | | ✔️ |
| Tracks remove from cart | | ✔️ |
| Checkout steps | ||
| Tracks checkout started only | ✔️ | |
| All steps tracked server-side | | ✔️ |
| Compatible with checkout extensibility | | ✔️ |
| Compatible with accelerated checkouts | | ✔️ |
| Purchase event | ||
| User-provided data for improved attribution | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ |
| Filters to exclude order from some channels | ✔️ | ✔️ |
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes refunds | | ✔️ |
Google Ads comparison
Fueled vs Littledata's solution for Google Ads
| Feature | Fueled | Littledata |
|---|---|---|
| Google Ads Conversions | ||
| Client-side Enhanced Conversions | ✔️ | |
| Server-side Enhanced Conversions | | ✔️ |
| Real-time tracking of Enhanced Conversions | | ✔️ |
| Fully automatic setup | | ✔️ |
Meta Ads comparison
Fueled vs Littledata's solution for Meta Ads
| Feature | Fueled | Littledata |
|---|---|---|
| Key benefits | ||
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Target subscriptions vs one-time purchases | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | ✔️ |
| Checkout steps | ||
| Includes all checkout steps | ✔️ | ✔️ |
| Via Conversions API | ✔️ | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes recurring orders | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
Segment comparison
Fueled vs Littledata's solution for Segment
| Feature | Fueled | Littledata |
|---|---|---|
| Key benefits | ||
| Tracks customer profiles into Segment Identity | ✔️ | ✔️ |
| Official source for Shopify | | ✔️ |
| Rich product data with every ecommece event | | ✔️ |
| Historic order import for a complete customer record in Segment | | ✔️ |
