Fueled vs Polar Analytics

Is Fueled or Polar Analytics a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics connects Shopify to Meta Ads, Google Ads, TikTok and Klaviyo, and is used by 300 Shopify sites according to BuiltWith.


You could use both Fueled for accurate data, and Polar Analytics for reporting

Fueled vs Polar Analytics comparison

FeatureFueledPolar Analytics
Customer data to marketing platforms✔️✔️
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️minus
Works with platforms other than Shopify✔️minus
Marketing reportingminus✔️
Proprietary attribution modelminus✔️

Supported data destinations

DestinationFueledPolar Analytics
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️minus
Segment✔️minus
TikTokminus✔️
Klaviyominus✔️

Google Ads comparison

Fueled vs Polar Analytics's solution for Google Ads

FeatureFueledPolar Analytics
Google Ads Conversions
Client-side Enhanced Conversions✔️minus
Real-time tracking of Enhanced Conversionsminus✔️

Meta Ads comparison

Fueled vs Polar Analytics's solution for Meta Ads

FeatureFueledPolar Analytics
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️✔️
Pre-purchase audiences based on first-party data✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Polar Analytics
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads, TikTok and Klaviyo.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

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