Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms and a straightforward setup without coding. Its focus is primarily on Facebook and Instagram advertising, with a built-in connector for Meta Ads, ensuring ease of use for Shopify Plus brands.

In contrast, Northbeam emphasizes advanced marketing reporting and a proprietary attribution model, making it suitable for brands looking for in-depth analytics across multiple platforms, not just Shopify. Its machine learning capabilities enhance multi-touch attribution and media mix modeling.

Littledata also provides a no-code setup and focuses on identity resolution and server-side tracking, which can enhance audience targeting. It offers a 30-day free trial and ensures privacy compliance, similar to Facebook Sales Channel.

Overall, Facebook Sales Channel is best for direct integration with Meta, while Northbeam and Littledata offer broader analytics and tracking capabilities across various platforms.

For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam is 0% (free) while Littledata is 284% more expensive. With 5,000 orders, Northbeam is 329% more than Littledata. Finally, at 20,000 orders, Northbeam costs 338% more than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, highlighting significant price disparities, especially with Northbeam's higher costs compared to Littledata as order volume increases.