Facebook Sales Channel vs Fueled

Is Facebook Sales Channel or Fueled a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Facebook Sales Channel vs Fueled comparison

FeatureFacebook Sales ChannelFueled
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Fully automatic, no code setup✔️minus
Server-side trackingminus✔️
Identity resolution / session enrichmentminus✔️
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationFacebook Sales ChannelFueled
Meta Ads✔️✔️
Google Analyticsminus✔️
Segmentminus✔️
Google Adsminus✔️

Meta Ads comparison

Facebook Sales Channel vs Fueled's solution for Meta Ads

FeatureFacebook Sales ChannelFueled
Key benefits
100% accurate revenue in Metaminus✔️
Boost to Event Match Quality Scoreminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Fueled
How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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