Facebook Sales Channel vs Upstack Data

Is Facebook Sales Channel or Upstack Data a better data solution for Shopify brands?

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

You could use both Facebook Sales Channel for accurate data, and Upstack Data for reporting

Facebook Sales Channel vs Upstack Data comparison

Feature	Facebook Sales Channel	Upstack Data
Fully automatic, no code setup	✔️	✔️
Public statement of privacy compliance	✔️	✔️
30 day free trial	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
Identity resolution to boost audiences		✔️
Server-side tracking		✔️

Supported data destinations

Destination	Facebook Sales Channel	Upstack Data
Meta Ads	✔️	✔️
TikTok		✔️
Klaviyo		✔️
Google Ads		✔️

Meta Ads comparison

Facebook Sales Channel vs Upstack Data's solution for Meta Ads

Feature	Facebook Sales Channel	Upstack Data
Key benefits
Boost to Event Match Quality Score		✔️
100% accurate revenue in Meta		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Facebook Sales Channel against Upstack Data

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.