Upstack Data vs Triple Whale

Is Upstack Data or Triple Whale a better data solution for Shopify brands?

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.

Upstack Data vs Triple Whale comparison

Feature	Upstack Data	Triple Whale
Customer data to marketing platforms	✔️	✔️
Fully automatic, no code setup	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Proprietary attribution model	✔️	✔️
Marketing reporting	✔️	✔️
30 day free trial	✔️
Public statement of privacy compliance	✔️
Server-side tracking	✔️

Supported data destinations

Destination	Upstack Data	Triple Whale
Google Ads	✔️	✔️
Klaviyo	✔️	✔️
TikTok	✔️	✔️
Meta Ads	✔️	✔️
Pinterest		✔️

Klaviyo comparison

Upstack Data vs Triple Whale's solution for Klaviyo

Feature	Upstack Data	Triple Whale
Identity resolution
Never adds new emails to your marketing list	✔️	✔️
Docs on how an end-user can opt out for GDPR / CCPA		✔️
Viewed Product trigger
Tracked client-side	✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️

Google Ads comparison

Upstack Data vs Triple Whale's solution for Google Ads

Feature	Upstack Data	Triple Whale
Google Ads Conversions
Real-time tracking of Enhanced Conversions	✔️
Fully automatic setup	✔️

Meta Ads comparison

Upstack Data vs Triple Whale's solution for Meta Ads

Feature	Upstack Data	Triple Whale
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta	✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Upstack Data against Triple Whale

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.