Triple Whale vs Facebook Sales Channel

Is Triple Whale or Facebook Sales Channel a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads, and is used by 2.80M Shopify sites according to BuiltWith.


You could use both Facebook Sales Channel for accurate data, and Triple Whale for reporting

Triple Whale vs Facebook Sales Channel comparison

FeatureTriple WhaleFacebook Sales Channel
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Identity resolution / session enrichment✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️

Supported data destinations

DestinationTriple WhaleFacebook Sales Channel
Meta Ads✔️✔️
Klaviyo✔️minus
Google Ads✔️minus
TikTok✔️minus
Pinterest✔️minus

Meta Ads comparison

Triple Whale vs Facebook Sales Channel's solution for Meta Ads

FeatureTriple WhaleFacebook Sales Channel
Key benefits
Boost to Event Match Quality Score✔️minus
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Facebook Sales Channel
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Subscribe to our newsletter

LinkedInAre you on linkedIn?Follow Littledata News