Upstack Data vs Elevar
Is Upstack Data or Elevar a better data solution for Shopify brands?
What is Upstack Data?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Upstack Data for reporting
Upstack Data vs Elevar comparison
| Feature | Upstack Data | Elevar |
|---|---|---|
| Server-side tracking | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| 30 day free trial | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
Supported data destinations
| Destination | Upstack Data | Elevar |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| ✔️ | |
| Attentive | | ✔️ |
| Yotpo Email & SMS | | ✔️ |
| Postscript | | ✔️ |
Klaviyo comparison
Upstack Data vs Elevar's solution for Klaviyo
| Feature | Upstack Data | Elevar |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ |
| Viewed Product trigger | ||
| Tracked client-side | ✔️ | |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Tracked server-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | ✔️ | |
Google Ads comparison
Upstack Data vs Elevar's solution for Google Ads
| Feature | Upstack Data | Elevar |
|---|---|---|
| Google Ads Conversions | ||
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Fully automatic setup | ✔️ | |
| Server-side Enhanced Conversions | | ✔️ |
| New vs Returning customer conversions | | ✔️ |
Meta Ads comparison
Upstack Data vs Elevar's solution for Meta Ads
| Feature | Upstack Data | Elevar |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | | ✔️ |
| Checkout steps | ||
| Via Conversions API | | ✔️ |
| Includes all checkout steps | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
