Triple Whale vs Elevar
Is Triple Whale or Elevar a better data solution for Shopify brands?
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Triple Whale for reporting
Triple Whale vs Elevar comparison
| Feature | Triple Whale | Elevar |
|---|---|---|
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Server-side tracking | | ✔️ |
| Public statement of privacy compliance | | ✔️ |
Supported data destinations
| Destination | Triple Whale | Elevar |
|---|---|---|
| ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| Attentive | | ✔️ |
| Yotpo Email & SMS | | ✔️ |
| Postscript | | ✔️ |
Klaviyo comparison
Triple Whale vs Elevar's solution for Klaviyo
| Feature | Triple Whale | Elevar |
|---|---|---|
| Identity resolution | ||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | | ✔️ |
| Tracked server-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | ✔️ | |
Google Ads comparison
Triple Whale vs Elevar's solution for Google Ads
| Feature | Triple Whale | Elevar |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | | ✔️ |
Meta Ads comparison
Triple Whale vs Elevar's solution for Meta Ads
| Feature | Triple Whale | Elevar |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | ✔️ |
| Pre-purchase audiences based on first-party data | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | | ✔️ |
| Checkout steps | ||
| Via Conversions API | | ✔️ |
| Includes all checkout steps | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
