Upstack Data vs Fueled

Is Upstack Data or Fueled a better data solution for Shopify brands?

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.

You could use both Fueled for accurate data, and Upstack Data for reporting

Upstack Data vs Fueled comparison

Feature	Upstack Data	Fueled
Server-side tracking	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
30 day free trial	✔️
Public statement of privacy compliance	✔️
Fully automatic, no code setup	✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Upstack Data	Fueled
Google Ads	✔️	✔️
Meta Ads	✔️	✔️
TikTok	✔️
Klaviyo	✔️
Google Analytics		✔️
Segment		✔️

Google Ads comparison

Upstack Data vs Fueled's solution for Google Ads

Feature	Upstack Data	Fueled
Google Ads Conversions
Real-time tracking of Enhanced Conversions	✔️
Fully automatic setup	✔️
Client-side Enhanced Conversions		✔️

Meta Ads comparison

Upstack Data vs Fueled's solution for Meta Ads

Feature	Upstack Data	Fueled
Key benefits
100% accurate revenue in Meta	✔️	✔️
Boost to Event Match Quality Score	✔️	✔️
Pre-purchase audiences based on first-party data		✔️
Added to Cart trigger
Via Conversions API		✔️
Checkout steps
Via Conversions API		✔️
Includes all checkout steps		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Upstack Data against Fueled

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.