Upstack Data vs Blotout

Is Upstack Data or Blotout a better data solution for Shopify brands?

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data connects Shopify to Meta Ads, TikTok, Klaviyo and Google Ads, and is used by an unknown number of Shopify sites.

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.

You could use both Blotout for accurate data, and Upstack Data for reporting

Upstack Data vs Blotout comparison

Feature	Upstack Data	Blotout
Server-side tracking	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Identity resolution to boost audiences	✔️	✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
30 day free trial	✔️
Public statement of privacy compliance	✔️
Fully automatic, no code setup	✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Upstack Data	Blotout
Google Ads	✔️	✔️
Klaviyo	✔️	✔️
Meta Ads	✔️	✔️
TikTok	✔️
Google Analytics		✔️
Postscript		✔️
Attentive		✔️

Klaviyo comparison

Upstack Data vs Blotout's solution for Klaviyo

Feature	Upstack Data	Blotout
Identity resolution
Never adds new emails to your marketing list	✔️	✔️
Viewed Product trigger
Tracked client-side	✔️	✔️
Added to Cart trigger
Tracked client-side	✔️	✔️
Checkout Started trigger
Tracked client-side	✔️	✔️

Google Ads comparison

Upstack Data vs Blotout's solution for Google Ads

Feature	Upstack Data	Blotout
Google Ads Conversions
Real-time tracking of Enhanced Conversions	✔️
Fully automatic setup	✔️
Client-side Enhanced Conversions		✔️

Meta Ads comparison

Upstack Data vs Blotout's solution for Meta Ads

Feature	Upstack Data	Blotout
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta	✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Upstack Data against Blotout

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Upstack Data?

Upstack Data is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.