Blotout vs Elevar
Is Blotout or Elevar a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript, and is used by 6,300 Shopify sites according to BuiltWith.
Blotout vs Elevar comparison
| Feature | Blotout | Elevar |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ |  |
| Public statement of privacy compliance | | ✔️ |
Supported data destinations
| Destination | Blotout | Elevar |
|---|---|---|
| Attentive | ✔️ | ✔️ |
| Postscript | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| ✔️ | |
| TikTok | | ✔️ |
| Yotpo Email & SMS | | ✔️ |
Google Analytics comparison
Blotout vs Elevar's solution for Google Analytics
| Feature | Blotout | Elevar |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | | ✔️ |
| Tracks clicks on product list | | ✔️ |
| Add to Cart event | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info | | ✔️ |
| Tracks remove from cart | | ✔️ |
| Checkout steps | ||
| Compatible with checkout extensibility | | ✔️ |
| Compatible with accelerated checkouts | | ✔️ |
| All steps tracked server-side | | ✔️ |
| Purchase event | ||
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes recurring orders | | ✔️ |
| Filters to exclude order from some channels | | ✔️ |
| Includes refunds | | ✔️ |
| Tracked client-side | | ✔️ |
Klaviyo comparison
Blotout vs Elevar's solution for Klaviyo
| Feature | Blotout | Elevar |
|---|---|---|
| Identity resolution | ||
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ |
| Viewed Product trigger | ||
| Tracked client-side | ✔️ | |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Tracked server-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | ✔️ | |
Google Ads comparison
Blotout vs Elevar's solution for Google Ads
| Feature | Blotout | Elevar |
|---|---|---|
| Google Ads Conversions | ||
| Client-side Enhanced Conversions | ✔️ | |
| Server-side Enhanced Conversions | | ✔️ |
Meta Ads comparison
Blotout vs Elevar's solution for Meta Ads
| Feature | Blotout | Elevar |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | ✔️ |
| Pre-purchase audiences based on first-party data | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | | ✔️ |
| Checkout steps | ||
| Via Conversions API | | ✔️ |
| Includes all checkout steps | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
Comparing Blotout against Elevar
How does Blotout work?
Does Blotout work with Shopify?
How does Elevar work?
Does Elevar work with Shopify?
Is Blotout suitable for Enterprise brands?
Is Elevar suitable for Enterprise brands?
Which marketing tools does Blotout support?
Which marketing tools does Elevar support?
Who owns Blotout?
Who owns Elevar?
