Blotout vs Google Sales Channel

Is Blotout or Google Sales Channel a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Blotout vs Google Sales Channel comparison

FeatureBlotoutGoogle Sales Channel
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️minus
Server-side tracking✔️minus
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Fully automatic, no code setupminus✔️

Supported data destinations

DestinationBlotoutGoogle Sales Channel
Google Ads✔️✔️
Google Analytics✔️✔️
Meta Ads✔️minus
Klaviyo✔️minus
Postscript✔️minus
Attentive✔️minus

Google Analytics comparison

Blotout vs Google Sales Channel's solution for Google Analytics

FeatureBlotoutGoogle Sales Channel
Add to Cart event
Tracked client-side✔️✔️
Purchase event
Tracked server side✔️minus

Google Ads comparison

Blotout vs Google Sales Channel's solution for Google Ads

FeatureBlotoutGoogle Sales Channel
Google Ads Conversions
Client-side Enhanced Conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Google Sales Channel
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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