Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads and Google Ads, and is used by 18,000 Shopify sites according to BuiltWith.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
You could use both Fueled for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Fueled |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Server-side tracking | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Triple Whale | Fueled |
---|---|---|
Google Ads | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | |
Google Analytics | ✔️ | |
Segment | ✔️ |
Feature | Triple Whale | Fueled |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
Client-side Enhanced Conversions | ✔️ |
Feature | Triple Whale | Fueled |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ |