Triple Whale vs Fueled

Is Triple Whale or Fueled a better data solution for Shopify brands?

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.

You could use both Fueled for accurate data, and Triple Whale for reporting

Triple Whale vs Fueled comparison

Feature	Triple Whale	Fueled
Identity resolution / session enrichment	✔️	✔️
Customer data to marketing platforms	✔️	✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
Fully automatic, no code setup	✔️
Server-side tracking		✔️
Works with platforms other than Shopify		✔️

Supported data destinations

Destination	Triple Whale	Fueled
Google Ads	✔️	✔️
Meta Ads	✔️	✔️
Klaviyo	✔️
TikTok	✔️
Pinterest	✔️
Google Analytics		✔️
Segment		✔️

Google Ads comparison

Triple Whale vs Fueled's solution for Google Ads

Feature	Triple Whale	Fueled
Google Ads Conversions
Client-side Enhanced Conversions		✔️

Meta Ads comparison

Triple Whale vs Fueled's solution for Meta Ads

Feature	Triple Whale	Fueled
Key benefits
Boost to Event Match Quality Score	✔️	✔️
100% accurate revenue in Meta		✔️
Pre-purchase audiences based on first-party data		✔️
Added to Cart trigger
Via Conversions API		✔️
Checkout steps
Via Conversions API		✔️
Includes all checkout steps		✔️
Purchase event
Via Conversions API	✔️	✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Triple Whale against Fueled

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.