Triple Whale vs Blotout

Is Triple Whale or Blotout a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive, and is used by 900 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Triple Whale for reporting

Triple Whale vs Blotout comparison

FeatureTriple WhaleBlotout
Identity resolution / session enrichment✔️✔️
Customer data to marketing platforms✔️✔️
Marketing reporting✔️minus
Proprietary attribution model✔️minus
Fully automatic, no code setup✔️minus
Server-side trackingminus✔️
Works with platforms other than Shopifyminus✔️

Supported data destinations

DestinationTriple WhaleBlotout
Google Ads✔️✔️
Meta Ads✔️✔️
Klaviyo✔️✔️
TikTok✔️minus
Pinterest✔️minus
Google Analyticsminus✔️
Postscriptminus✔️
Attentiveminus✔️

Klaviyo comparison

Triple Whale vs Blotout's solution for Klaviyo

FeatureTriple WhaleBlotout
Identity resolution
Never adds new emails to your marketing list✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Viewed Product trigger
Tracked client-sideminus✔️
Added to Cart trigger
Tracked client-side✔️✔️
Checkout Started trigger
Tracked client-side✔️✔️

Google Ads comparison

Triple Whale vs Blotout's solution for Google Ads

FeatureTriple WhaleBlotout
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️

Meta Ads comparison

Triple Whale vs Blotout's solution for Meta Ads

FeatureTriple WhaleBlotout
Key benefits
Boost to Event Match Quality Score✔️✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Blotout
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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