Retention.com vs Littledata

Is Retention.com or Littledata a better data solution for Shopify brands?

Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - connects Shopify to Klaviyo, and is used by 1,950 Shopify sites according to BuiltWith.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.


Retention.com vs Littledata comparison

FeatureRetention.comLittledata
Customer data to marketing platforms✔️✔️
Identity resolution / session enrichment✔️✔️
Works with platforms other than Shopify✔️minus
30 day free trialminus✔️
Public statement of privacy complianceminus✔️
Server-side trackingminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout extensibilityminus✔️

Supported data destinations

DestinationRetention.comLittledata
Klaviyo✔️✔️
Google Analyticsminus✔️
Meta Adsminus✔️
TikTokminus✔️
Pinterestminus✔️
Google Adsminus✔️
Segmentminus✔️

Klaviyo comparison

Retention.com vs Littledata's solution for Klaviyo

FeatureRetention.comLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️
Never adds new emails to your marketing listminus✔️
Uses other marketing channel cookies to boost identityminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product info (e.g. category)minus✔️
Target the whole contents of the cartminus✔️
Checkout Started trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked client-side✔️minus
Tracked server-sideminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Retention.com against Littledata
How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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